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Privacy Policy

Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request.

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to art. 6 (1) 1 lit f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

Third-party hosting services

Data are also processed by a third-party provider that we have engaged to render hosting and website presentation services on our behalf. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose in our online shop. Data are processed on other servers only in the scope described herein.

This service provider is based in an EU or EEA member state.

Content delivery network from Cloudflare

We use a so-called "Content Delivery Network" (CDN) offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement, providing a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service that helps deliver content from our online offering, especially large media files, such as graphics or scripts, using regionally distributed and Internet-connected servers. The processing of the data of the users takes place solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN.

Use is made on the basis of our legitimate interests, i. Interest in a safe and efficient provision, analysis and optimization of our online offer acc. Art. 6 para. 1 lit. f. DSGVO.

For more information, see the Cloudflare Privacy Policy: https://www.cloudflare.com/security-policy.

2. Data collection and use for processing the contract and for opening a customer account

We collect personal data that you voluntarily submit to us when you place an order, contact us (e.g. via contact form or by email) or open a customer account with us. Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request or open your customer account, and you would otherwise not be able to complete your order and/or create your customer account or send the contact request. It is evident in each input form what data are collected. We use the data that you disclose to us to perform the contract and process your enquiries according to art. 6 (1) 1 lit b GDPR. Upon completion of the contract or deletion of your customer account, any further processing of your data will be restricted, and your data will be deleted upon expiry of the retention period applicable under relevant regulations, unless you expressly consent to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by law, of which we inform you in this notice. Your customer account can be deleted at any time. For this purpose you can either send a message to the contact option specified below or use the relevant function available in the customer account.

3. Transfer of data

We disclose your data to the shipping company in the scope required for the delivery of the ordered goods according to art. 6 (1) 1 lit. b GDPR. Depending on the payment service provider you have selected during the ordering process, we disclose the payment details collected for order processing purposes to the bank commissioned to handle the payment and, as the case may be, to the payment service provider commissioned by us or to the selected payment service. Some of those data are collected by the selected payment service providers themselves if you open an account with them. In such a case, during the ordering process, you must register with your payment service provider using your access data. In this respect, the privacy notice of the relevant payment service provider applies.

4. Email newsletter

E-mail advertising if you subscribe to the newsletter

If you subscribe to our newsletter, we will regularly send you our e-mail newsletter based on your consent according to art. 6 (1) 1 lit a GDPR, using the data required or disclosed by you separately for this purpose.

You may unsubscribe from the newsletter service at any time. For this purpose you can either send a message to the contact option specified below or use the opt-out link in the newsletter. Upon unsubscription, we will delete your email address unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by the law, of which we inform you in this notice.

The newsletter is sent to you by our service provider who processes data on our behalf and to whom we disclose your email address.

This service provider is based in the USA and is certified to the EU-US Privacy Shield. The current certificate can be looked up here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

5. Use of data for payment processing

Identity and credit assessment in the case of selecting the payment methods offered by Billpay

If you select the payment options offered by our partner, Billpay GmbH, you will be asked during the ordering process to provide your consent to the transfer to Billpay of the data required for the processing of the payment and for identity and credit assessment according to art. 6 (1) 1 lit a GDPR. If you give your consent, your data (first and last name, street, house number, postal code, city, date of birth, phone number and, in the case of a purchase by direct debit, the indicated account number), and the data related to your order will be transferred to Billpay.

For identity and credit assessment purposes, Billpay or partner companies engaged by Billpay transfer data to credit reference agencies from which they obtain information including, as the case may be, information on the customer's creditworthiness, developed based on mathematical-statistical methods and calculated using, among other things, the customer address data. For details regarding the above-mentioned procedure and the credit reference agencies please see the privacy policies of Billpay GmbH. Billpay GmbH uses the information it obtains about the statistical probability of default for making a well-balanced decision about the establishment, performance or termination of the contractual relationship.

Furthermore, whenever required, Billpay employs third-party support tools to identify and prevent fraud. The data obtained using those support tools are saved at a third-party location in an encrypted form so that they can be read only by Billpay. Those data are used only if you select the payment method offered by our cooperation partner Billpay. Otherwise, the data are deleted automatically after 30 minutes.

You may revoke your consent by notifying Billpay thereof at any time. However, Billpay may be further authorised to process, use and transfer your personal data if this is necessary or legally required for the purpose of payment processing according to the contract or if this follows from a court or administrative order.

6. Integration of the Trusted Shops Trustbadge

We have integrated the Trusted Shops Trustbadge on this website in order to display our Trusted Shops Trustmark and offer the Trusted Shops products to customers after placing an order.

This serves the protection of our legitimate interests in the optimal marketing of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. The Trustbadge and the advertised trust badge services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

With every use of the Trustbadge, the web server automatically saves a so-called server log file which contains e.g. your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. Those access data are not analysed and are automatically overwritten no later than seven days after the end of your website visit.

Other personal data are transferred to Trusted Shops only if you decide to use or have already registered to use Trusted Shops products after placing an order. In such a case, the contract concluded between you and Trusted Shops applies.

7. Cookies and web-analysis

To improve the user experience on our website and enable you to use its certain features in order to show suitable products or conduct market research, some pages of this website use the so-called cookies. This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 (1) 1 lit a GDPR that are overriding in the process of balancing of interests. A cookie is a small text file which is stored automatically on your end device. Some of the cookies we use are deleted after you close the browser session, i.e. when you close the browser (that’s the so-called session cookies). Other cookies are stored in your end-user device and enable us to recognise your browser when you visit us again (persistent cookies). To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings. To find out how to change the settings in your browser, see the links below:
Internet Explorer™: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=en_US
Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™ : http://help.opera.com/Windows/10.20/en/cookies.html

Please note that disabling cookies may limit your access to some features of our website.

This website also uses the so-called DoubleClick cookie for the purpose of Google Analytics (see below). The DoubleClick cookie enables the recognition of your browser as you visit other websites. The information generated automatically by the cookie about your visit to this website will be transmitted to and stored on a Google server in the United States. By means of IP anonymisation enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Google will not join the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Google will use this information to compile reports about your website activities and to provide other services related to the use of the website. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. In addition, Google may transfer this information to third parties from time to time if this is required by law or if third parties process such data on behalf of Google.

Google Double Click is offered by Google LLC. (www.google.com). Google LLC is headquartered in the USA and is certified to the EU-US Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You can disable the DoubleClick cookie via this link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser. Finally, you can configure your browser for it to inform you about the setting of cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Please note that disabling cookies may limit your access to some features of our website.

Using of Google (Universal) Analytics for web analytics

For the purpose of website analytics, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.com). This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server in the United States. At the same time, as IP anonymisation is enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Google LLC is headquartered in the USA and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You may prevent the data generated by cookies and related to your use of the website (incl. your IP address) from being recorded and processed by Google by downloading and installing the browser plugin available through the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plugin, you may click this link, to prevent Google Analytics from recording your data on this website in the future. In this process, an opt-out cookie will be stored on your end-user device. If you clear your cookies, you will have to click the link again.

Using of Nosto for purchase recommendations

This website uses Nosto, a service provided by Nosto Solutions Ltd, Bulevardi 21, 00180 Helsinki, Finland. This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. With the help of cookies, Nosto creates pseudonymised usage profiles. Furthermore, cookies are used for the recognition of the Internet browser. Nosto analyzes the behavior of visitors of this website in order to provide the visitors with meaningful purchase recommendations and personalization as part of the website.

Use of FINDOLOGIC for product discovery

For product discovery, especially search and navigation, we use the services of FINDOLOGIC GmbH, Jakob-Haringer-Str. 5a, 5020 Salzburg, a technology company that attempts to respond to personal needs and preferences through data analysis. This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. Cookies are used to store information about the website user and various data are transmitted to the service provider, including in particular the user's IP address and browser identification, as well as related behavior data such as search queries, visited categories, selected filters, viewed and purchased Products. This helps us to understand which products interest our users the most and to optimize the shopping experience for them.

8. Advertisement for marketing purposes

Webgains affiliate network

This website uses Webgains, a service provided by ad pepper media GmbH, FrankenStraße 150C, FrankenCampus, 90461 Nürnberg, Germany. Our website uses cookies to remember that you viewed or clicked on an ad/link. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

As a performance marketing network Webgains’ job is to ensure that a website (called a publisher) that sends a customer to another website (called an advertiser) is rewarded for a successful referral. A publisher might be a voucher download site, a cashback reward site, a blog or any other website. This reward process is enabled by using cookies which recognise if you were referred to an advertiser by one of our publishers. Our cookies contain no personally identifiable information.

To read more please refer to their privacy policy: http://www.webgains.com/public/en/privacy/

Ladenzeile Sales Tracking

We use a cookie of Visual Meta GmbH "VM" (Alexanderstraße 1-5, 10178 Berlin, Germany), the operator of the portals LadenZeile and ShopAlike. This cookie is executed on the user's device upon completion of an order process. Anonymous data concerning the order process (e.g. value of the shopping basket) is transferred to your device and from there to VM. VM collects your IP address. This is done with legitimate interest in order to allocate sales, for marketing purposes and to exercise civil law claims. VM deletes the data as soon as it is no longer required for these purposes. In this respect we refer to the privacy policy of VM: https://www.ladenzeile.de/datenschutzerklaerung.html. If you do not agree with the tracking, you can prevent this in the browser via the do-not-track setting.

Google AdWords remarketing

We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which allows the automatic displaying of interest-based advertising using a pseudonymous cookie ID and information about your website visits. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

Any data processing that goes beyond that scope takes place only if you have allowed Google to associate your web and app browsing history with your Google account and to use information from your Google account to personalise ads that you see across the web. If, in such a case, you visit our website while being signed in to Google, Google will use your data together with Google Analytics data to build and define audience lists for cross-device remarketing. For this purpose, Google will temporarily join your data with Google Analytics data to build audiences.

Google AdWords remarketing is offered by Google LLC (www.google.com). Google LLC is headquartered in the USA und and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You can disable the remarketing cookie via this link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser.

Criteo Dynamic Retargeting

This website uses Criteo Dynamic Retargeting, a service provided by Criteo CIL – 32 Rue Blanche – 75009 Paris – France. Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

Criteo Dynamic Retargeting uses your cookies or advertising IDs and display advertisements based on your past browsing behavior. To read more and/or oppose to their services, please refer to their privacy policy: https://www.criteo.com/de/privacy/ In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser.

Facebook Pixels, Custom Audiences and Facebook Conversion

This websites uses the so-called "Facebook-Pixel"of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). This serves the protection of our legitimate interests in the analysis, optimization and economic operation of our online offer according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (eg interests in certain topics or products visited by them) Web pages determined), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook is part of Facebook's data usage policy. Accordingly, general notes on how to display Facebook Ads, in Facebook's Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the capture by the Facebook Pixel and the use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.

You can also object to use the Cookies for distance measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and in addition the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

9. Social media plugins

Using of social network plugins of Facebook, Twitter, Instagram

Our website uses so-called social network plugins (“plugins”). If you call a page of our website that contains such a plugin, your browser will establish a direct link to the servers of Facebook, Google, Twitter or Instagram. Then, the content of the plugin will be transferred by the relevant provider directly to your browser and integrated within the page you are viewing. This allows the providers to obtain information that you viewed the page of our website in your browser, also if you do not have an account with the relevant provider or are currently not signed in. This information (including your IP address) will be sent from your browser directly to the relevant provider’s server (which may be in the USA) and stored there. If you have signed in to your social network account, the providers will be able to directly attribute your visit to our website to your social network account. If you interact with the plugins, e.g. click the 'Like' or 'Share' button, this information will be also sent directly to the provider’s server and stored there. In addition, the information will be published on the social network page and your contacts will be able to see it. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

To find out more about the purpose and scope of collection, further processing and use of the data by the Providers, and to learn about the available contact options and your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of the providers:

https://en-gb.facebook.com/policy.php 
https://twitter.com/en/privacy
https://help.instagram.com/155833707900388

If you do not want the social networks to attribute the data collected through our website directly to your social network account, you must sign out of the relevant account before visiting our website. You may also use add-ons for your browser, e.g. the "NoScript" script blocker (http://noscript.net/), to stop plugins.

Youtube video plugins

We have embedded third-party content on our website. This content is made available by Google LLC ("Provider"). Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (”Google”).

In respect of Youtube videos which are embedded in our website, we have enabled the privacy enhanced mode. This means that Youtube does not collect or store information about visitors unless they play the video.

Embedding the video serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests

To find out more about the purpose and scope of collection, further processing and use of the data by the Providers, and to learn about your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of Google.

Vimeo video plugins

We have embedded third-party content on our website. This content is made available by Vimeo LLC ("Provider"). Embedding the video serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. Vimeo is operated by Vimeo LLC, 555 West 18th Street, New York 10011, USA (“Vimeo”).

The Vimeo videos embedded on our website use the automatically integrated Google Analytics tracking tool. We can neither influence nor view the settings of the tracking tool and the analysis results obtained using that tool. In addition, web beacons are set on your browser through the embedded Vimeo videos during your website visits.

To stop the Google Analytics tracking cookies, you may disable the storing of cookies by appropriately setting your browser software; please note, however, that in such a case not all website features may be fully accessible to you. In addition, you may prevent the data generated by cookies and related to your usage of this website (incl. your IP address) from being recorded and processed by Google by downloading and installing the browser plugin available through the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plugin, you may click this link to prevent Google Analytics from recording your data on this website in the future. In this process, an opt-out cookie will be stored on your end-user device. If you clear your cookies, you will have to click the link again.
To find out more about the purpose and scope of collection, further processing and use of the data by the Providers, and to learn about your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of Vimeo

10. Contact possibilities and your rights

CRM-System Zendesk

We use the “Zendesk” CRM system, operated by Zendesk, Inc., 989 Market Street # 300, San Francisco, CA 94102, USA, to handle requests from users faster and more efficiently (legitimate interest in accordance with Art. 6) Para. 1 lit. f. DSGVO).

Zendesk is certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).

Zendesk uses the users' data only for the technical processing of inquiries and does not pass them on to third parties. The use of Zendesk requires at least the specification of a correct e-mail address. A pseudonymous use is possible. During the processing of service requests it may be necessary to collect further data (name, address).

If users disagree with Zendesk's data collection and data storage in the external system, we offer alternative contact options for submitting service requests by phone, fax or post.

Further information is available to users in the Zendesk Privacy Policy: https://www.zendesk.com/company/customers-partners/privacy-policy/.

Your rights

You are entitled to obtain free-of-charge information concerning data stored about your person and, as the case may be, to correct, restrict the processing, enable the portability of, or delete those data.

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, block or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact our in-house data protection officer


Bernd Fuhlert
@-yet GmbH
Schloß Eicherhof
42799 Leichlingen
datenschutz@afew-store.com


You may also submit a complaint to the responsible data protection supervisory authority.

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Right to object

If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.
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