We will release the Article Instore First and if sizes are left we will Raffle the Online Buyers!
First Come - First Serve /
No Reservations /
One per Customer
Oststr. 36 /
Made In Italy
Kangaroo Leather / Furry Suede
Two Pairs of printed Sockliners
Special "Blister" Packaging
Meet Dr. Wefa, the Head Scientist of the Sneaker Research Institute in Düsseldorf, Germany. We‘ve designed the Diadora V7000 „Highly Addictive“ with him and finished the chemical composition, which will give the owner that „Sneaker High“ feeling. To get the best quality possible, the Diadora V7000 were produced in Italy, which is known for best results when it comes to shoe manufacturing. You’ll find different premium materials all over the V7000, such as Kangaroo leather, Pigskin Suede, furry suede, leather lining and engineered mesh to get the best of both worlds. Quality with a touch of a running attitude. We‘ve also created some unique details, like the Pill Logo on the heel, or the all over printed insoles. The colorway is a remix of fresh ingredients, with a mint and coral color scheme, dipped in a white underlay. To complete the medical story, we’ve decided to put the „Highly Addictive“ in a medical packaging. Like a pill, you have to pop out the shoes from a blister, that we’ve designed especially for this project. Only a limited sizerun were produced, so take your chance and get „Highly Addictive“.
ONLINE RELEASE | 22.04.2017 - 3 p.m. CET (London = 2 p.m. / New York = 9 a.m. / Los Angeles = 6 a.m. / Tokyo = 10 p.m.)
Sign in for the Online Raffle & be informed when your size is available (INSTANT PAYPAL PAYMENT REQUIRED):
HOW TO ENTER THE ONLINE RAFFLE:
STEP 1 - SIGN IN
> Enter the Online Raffle by signing in for your size until the 22nd of April (8:00 a.m. CET)
> Confirm your registration in the mail which you will receive by us after signing in
STEP 2 - BUY THE SHOW AT THE LIVE RAFFLE
1. CHECK IN
> To participate at the Live Raffle you have to "check in" by clicking the link that you will receive from us on the 22nd of April at 3:00 p.m. CET (London = 2 p.m. / New York = 9 a.m. / Los Angeles = 6 a.m. / Toky = 10 p.m.)
2. WINNERS WILL BE INFORMED
> Within 90 minutes (3:00 until 4:30 p.m.) we will inform all winners via email. If you receive a winner mail in that time frame you have to pay within 15 minutes.
3. END OF THE RAFFLE
> The participants which had no luck at the raffle, will be informed right after the 90 minutes.
DIADORA x AFEW V7000 "HIGHLY ADDICTIVE"
RAFFLE IS OVER!
TELL US HOW ADDICTED YOU ARE?
The wait is over. Let us introduce you to „The Cure“. The Black Family & Friends Edition of the V7000 is strictly limited to only 50 pairs worldwide. We decided to give away 5 pairs of them, to the the most addicted. Are you addicted enough? If so, let us be a part of your Addiction and show us how addicted you are. Post a picture or a video on Instagram and use the Hashtag #afewaddicted to show us that you need „The Cure“ immediately. Closing date will be on April 11th. 2017
DIADORA x AFEW "HIGHLY ADDICTIVE" APPAREL LOOKBOOK
The „Highly Addictive“ Capsule Collection is of course inspired by the Diadora V7000 shoes and it’s colours and like the shoes everything was produced in Italy. Every Piece looks clean at first sight, but got a lot of details to enjoy. The two shirts come in two different colours, one in „Coral“ and the other one in plain „White“. Both are a 100% Cotton . Like the shirts, the Jogger is also 100% Cotton, in an all grey colorway which fits the cozyness. The Jacket features a mottled Hood, as well as a zipper. The Pants are clean, but with a lot of details. Last but not least, we have a Track Jacket, which is inspired by „The Cure“, an All Black Colorway with black stitchings and both Logos, the Diadora and the Afew which you‘ll find on the sleeves. Only the pockets are colored in a coral color. This capsule collection is made for cozyness and represents a mix of streetstyle and Fashion in a high quality design.