Sapporo-based @south2_west8_official and @on_running share a common ground: a strong connection to nature combined with modern perspectives and solutions for design, performance, and sustainability. The upper of the ON x South2 West8 Cloudaway is covered in one of the Japanese label’s signature prints. While the overlays are in gray and black, the green pattern stands […]
Read more
LOST & FOUND When the Air Jordan 1 High OG “Lost & Found” drops on November 19, it’s a very special moment for us as AFEW as well, because it takes us back to our beginnings. Back then, we were on the road at countless flea markets and scoured dozens of old sports stores for […]
Read more
The reissued New Balance MT580 OG2 brings an icon back to life. Despite a modernized look, the closest possible one-to-one replica is created. A slimmed-down toe and reduced collar height are combined with OG construction. The chunky trail design combined with the OG materials and features is still a head-turner today. The upper is made […]
Read more
Alexander Bogenschütz belongs to the new generation of art directors. On his way, he has already worked with people like Rin, Yung Hurn, and Badchieff. Find out what else Alex does and can do here. Hi Alex! Please introduce yourself and explain briefly what you do. Moin! My name is Alex, I’m 29 years old […]
Read more
After the success of the first Dusty Warehouse concept by Reebok, now follows another Dusty Warehouse Pack. The concept is continued in the second season and continues to convince with the design of artificial obsolescence. Thus, the shoe looks as if it had lain untouched in a shoe box since the 80s. This feeling of […]
Read more
We tested the new Lumos collection and the ON Running Cloudmonster Lumos during a run through Düsseldorf and thus started our AFEW Sports Club. “Get weird in the Dark” is the motto of the new campaign for the ON Running Cloudmonster Lumos. Here, an innovative look meets outstanding performance and technology, in true ON fashion. […]
Read more
Just over a year after the release of Afew Goods’ first runner, the Yamasura “Soil”, the release of the second colorway of the in-house silhouette is set for October 1: the Yamasura “Dawn”. The inspiration The release of the “Soil” was a resounding success for Afew Goods. Our design was well-received among sneaker enthusiasts, and […]
Read more
The Air Force 1 – a combination of past, present, and future. First released in 1982, the Nike Air Force 1 is probably Nike’s most famous retro basketball sneaker. It is firmly established in the street style and hip-hop scene and is a staple within the community. However, Air Force 1 was on the verge […]
Read more
A huge thank you to everyone who attended our AFEW UNITY JAM BLOCK PARTY. To everyone who supported us and celebrated with us. Titled Unity – Einigkeit, the AFEW Unity Jam Block Party took place on September 03, 2022. With free drinks like Paulaner Spezi, Proviant and Chiemseer and free food from @mataas.kitchen in sunny […]
Read more
First released in 1989, the Air Jordan 4 Retro SE “Black Canvas” is a popular all-rounder. Since then, it has not only inspired sneaker lovers but also makes it into the shoe closets of the masses. The new edition impresses again with its design. The upper is made of canvas, just like its predecessors. Despite […]
Read more