Nike’s Outdoor Line ACG or All Conditions Gear shows the connection to nature and stands for sustainability. The motto: “Designed, Tested, and Made on Planet Earth. For Outdoor use.” is clearly defined and is also reflected in the actions of the community. The needs and wishes of the community as well as nature are the focus of ACG’s design team. Within the collections not only the energy of the wilderness is included, but the design is also inspired by the places and the living creatures there. Each new season is based on the previously determined places, such as jungles, deserts or even volcanoes, which serve as sources of inspiration. In the process, the parts of the collections are tested for their functionality and durability. In addition to these, however, the focus is also on sustainability. The earth should not only serve as a source of inspiration, but also be damaged as little as possible. With ACG, Nike wants to initiate a new way of thinking.
The new collection HO21 is inspired by icebergs and islands full of blue ice. The manifesto describes Mother Earth as a cold, blue planet. Iceland, as an island that could have come out of a fairy tale. Where mystical creatures dwell, and one begins to believe in magic. However, this place that enchants people with its glittering glaciers is losing its ice. The more we go outside into nature, enjoy it and try to understand it, the more we realize how beautiful it is. We learn to understand how important mother nature is for us and how important it is to protect it. “Slow down, reconnect and recharge.”